Ballantines Brazil Whiskey advert with studio WILMA
Through a mutual appreciation of totemic structures, Wilma and I created this set made of exotic fruit. Since 'The exotic' is a prominent theme throughout my work it made sense to build our totems using as many weird and wonderful fruits as possible. The colours and textures available are astounding.
We wanted to treat the fruits as legitimate sculptural medium by carving them into geometric shapes yet allowing their natural beauty to do the talking.
It was an exercise of finding perfection in imperfection!
Fruit is after all a physical mass like clay and wood is, but fruit is unequivocally more beautiful in all its variety of colour and form. Removing the automatic association to being a part of our diet, it perhaps allows us to appreciate fruit from a fresh angle.
In a formidable collaboration with WILMA studio, we designed a set of unique images for Footwear designer Jerome Rousseau, celebrating the style, colour and form of his fine collection.
All elements of the set are made with paper and card.
Theatre de la Mode
London Fashion Week Pop-Up Exhibition
In collaboration with menswear brand Theatre de la Mode (TdLM)
Working entirely by hand, with a small team of assistants and using only paper and cardboard we set out to create three intricate ‘mega structure’ sculptures that captured the spirit of their best selling jackets.
The sculptures were exhibited alongside the jackets in a pop-up exhibition during London Fashion week.
I teamed up with WILMA studio to produce a series of exciting still life sets for Sunglasses brand Retro Super Future, playing on the beautiful colours and textures of their hand crafted frames.
All elemets of this shoot were made with paper and card.
This project commissined by Fedrigoni was in celebration of thier new Savile Row collection of papers and was designed to sit alongside thier new sample look books and show what can be done with them, how far paper can be taken sculpturally, the quality you can achieve using thier papers.
Showing off thier new textured and pin striped range, I was asked to make a to scale replica of a tailored suit using only thier new collection of papers.
Templates had to be cut, stitch lines and pocket details created, shirt, tie and collars all had to be as accurate as a genuine tailored suit.
The mannequin torso and stand also had to be made from paper in order to display the final sculpture at thier press event.
Commissioned by Indigofera PR for Master Crafts Union (MCU) Japan.
This project was unique in that I had to speed train myself to think and work like a fashion designer would. Sampling, testing, pattern cutting, fixing and re-fixing...and although they were not designed to be worn, only displayed, they could have been.
The brand wanted to show off thier new fabric technology by commissioning some sculptures made from thier signature material, traditional Japanese Washi paper.
Along with the Jean sculptures I made bespoke Origami Humming bird invites which were, like the Jeans, tested and part dyed in the signature indigo jean blue.
The brief here was to design and construct an engaging and colourful space for Superdrug's 50th anniversary. This included Giant cosmetic product bottles, signage and giant welcome letters to fill the cavenous event space, which included dressing a runway for LCF's best fashion design telents. All props and signage were constructed entirely from paper and cardboard.
Rhonda and Lulu at Darkroom wanted a Christmas window done for the Winter of 2013, so I created a 3 dimensional geometric icy landscape using white and pearlescent card to give them something to display thier products on in a unique way. The window was both engaing to the passing customer yet still allowed the quality and vibrance of the products to shine through.
This was an extraordinary project commissioned by Olson Media to make intricate mini sculptures of a wide range of products for a set of marketing campaign animations.
All mini sculptures were created using only paper and card.
This giant of a project was commissioned by ODD for Uniqlo London in winter 2010.
The brief was to design and construct a colourful Christmas window for the flag ship store, which then turned into all the major stores in Central London including Westfield.
Using shooting stars as the inspiration, we then designed a series of 2d pieces and 3d lightboxes to adorn the highstreet windows.
21 assistants joined the production with 1 month to complete it.
Giant Sun composition commissioned by Ink-Global for Easy Jet Traveller magazine. This issue featured Mallorca and the image was made up of carefully positioned holiday related props in the shape of the sun.